Elevate your Kinnick Stadium attire with the Iowa Hawkeyes Heritage Edition Waffle Knit Hoodie. Designed for the fan who demands more than just a basic screen print, this pullover blends the rugged history of Hawkeye football with modern streetwear trends.
2026 Iowa EST 1989 Half Quarter Zip Waffle Hoodie | A Tribute to Gridiron History
The hoodie is not just merchandise; it is a wearable piece of Big Ten history. The specific “EST 1889” detail on the chest pays homage to the very first year the University of Iowa fielded a football team, marking over a century of grit and tradition.
This hoodie reimagines classic fan apparel by utilizing a thermal waffle knit fabric. Unlike standard fleece, the waffle texture adds depth and character to the garment, giving it a premium, heavyweight feel that drapes perfectly. The quarter-zip neckline allows for adjustable airflow and easy layering over t-shirts or jerseys, making it the ultimate transitional piece for shifting Midwest weather.

Why Did This Design Go Viral?
This specific hoodie caught fire on social media in late 2025 due to the “Old Money Sports” aesthetic trend. TikTok and Instagram fashion influencers began prioritizing texture over graphics, seeking out sports apparel that looked felt expensive and retro. The unique waffle weave offered a “quiet luxury” upgrade to the standard smooth hoodie, while the specific “EST 1889” callout gave it an authentic, historical cred that resonates with fans tired of generic designs. It hits the sweet spot between a cozy thermal and a structured jacket, making it the “It-Item” for tailgate season.












