As the 2025 winter fashion trends shift toward textured minimalism and retro sports aesthetics, the new Ohio State Buckeyes EST 1890 Waffle Hoodie has emerged as a must-have for the serious fan. Moving away from standard fleece, this quarter-zip utilizes a heavyweight waffle knit that offers superior thermal regulation and a sophisticated, structured look.
2026 Buckeyes EST 1890 Half Quarter Zip Waffle Hoodie – Dominate the Cold Season
When the temperature drops in Columbus, true fans don’t just cover up; they layer up with purpose. The hoodie is more than just merchandise; it is a wearable tribute to the football program founded in 1890. Designed for the modern fan who demands both comfort and high-end aesthetic appeal, this hoodie features a unique waffle texture that traps heat while remaining breathable, making it the versatile choice for the unpredictability of Midwest winters.
The Quarter-Zip (1/4 Zip) design allows for easy temperature regulation—zip it up for those freezing late-December tailgates or zip it down for a relaxed look during indoor watch parties. The neutral grey colorway serves as the perfect canvas for the bold black and red “OHIO STATE” typography, ensuring your team spirit pops without clashing with your jeans or joggers.

Why Did This Design Go Viral in Winter?
The “EST 1890” Waffle Hoodie went viral on TikTok and Instagram this season because it hit the “Old Money Sports” aesthetic trend perfectly. Fans were tired of screen-printed graphics that crack after one wash. They wanted texture and durability. Influencers in the Columbus area showcased how the waffle knit elevates a game-day outfit from “sloppy” to “styled.” The grey colorway became a favorite for its versatility, allowing fans to pair it with everything from cargo pants to dark denim, creating a look that works just as well at a Short North bar as it does in the stands.











