Capture the spirit of Jacksonville’s historic playoff run with the viral sensation that took social media by storm. The Ashley Coen We’re Coen To The Playoffs Shirt isn’t just fan apparel; it’s a piece of Jaguars lore. Featuring bold teal typography and the signature leopard print that pays homage to the team’s identity, this tee perfectly blends humor with die-hard fandom.
2026 Jacksonville Jaguars We’re Coen To The Playoffs Shirt – Join the Movement
The 2025 season will be remembered for one thing in Jacksonville: the arrival of Head Coach Liam Coen and the immediate, explosive success that followed. The shirt serves as the flag for this historic campaign. Designed for the passionate members of “Duval,” this product targets the die-hard Jacksonville Jaguars fan who loves to blend team spirit with current pop-culture moments. It is specifically tailored for those who have embraced the new coaching regime and want to celebrate the team’s return to dominance in the AFC South.
This shirt is more than just merchandise; it is a conversation starter and a badge of honor for fans who stuck by the team. The design features the phrase “WE’RE COEN TO THE PLAYOFFS” in the team’s iconic teal, with the name “COEN” filled in with a fierce leopard print pattern. It’s a clever, double-entendre that celebrates the coach while announcing the team’s postseason destination. By wearing this, you aren’t just supporting a team; you are supporting a specific moment in time where hope turned into victory. It’s perfect for game days, victory parties, or simply representing the 904 area code with pride.

Why The Design Went Viral?
The design exploded in popularity after Ashley Coen, wife of Head Coach Liam Coen, was photographed wearing the custom tee in the family suite during the Jaguars’ division-clinching victory over the Titans. Social media immediately latched onto the clever pun, and #WereCoenToThePlayoffs began trending within hours as fans rushed to replicate the supportive, high-energy look of the team’s “First Lady.”
Product Specifications:
- Classic T-Shirt G500: Made from 90% cotton and 10% polyester for breathability and comfort.
- Premium SS T-Shirt NL3600: Heather Gray blend of 90% cotton and 10% polyester; pre-laundered for a soft finish.
- Pullover Hoodie G185: Crafted with 55% cotton and 45% polyester for a cozy and durable feel.
- Crewneck Sweatshirt G180: Features a blend of 55% cotton and 45% polyester, perfect for casual wear.
- Long Sleeve T-Shirt G240: Ash is 99% cotton, 1% polyester; Sport Grey 90% cotton, 10% polyester; Dark Heather 50% cotton, 50% polyester.
- Jersey Tank 3480: 100% combed and ringspun cotton for softness and long-lasting quality.
- Sleeve Raglan NL6051: 50% polyester, 25% combed ringspun cotton, 25% rayon jersey for a premium blend of comfort and stretch.
- Ladies T-Shirt: 100% preshrunk cotton; Ash Grey is 99% cotton, 1% polyester for a perfect fit.













