Capture the spirit of Jacksonville’s historic playoff run with the viral sensation that took social media by storm. The Ashley Coen We’re Coen To The Playoffs Shirt isn’t just fan apparel; it’s a piece of Jaguars lore. Featuring bold teal typography and the signature leopard print that pays homage to the team’s identity, this tee perfectly blends humor with die-hard fandom.

2026 Jacksonville Jaguars We’re Coen To The Playoffs Shirt – Join the Movement

The 2025 season will be remembered for one thing in Jacksonville: the arrival of Head Coach Liam Coen and the immediate, explosive success that followed. The shirt serves as the flag for this historic campaign. Designed for the passionate members of “Duval,” this product targets the die-hard Jacksonville Jaguars fan who loves to blend team spirit with current pop-culture moments. It is specifically tailored for those who have embraced the new coaching regime and want to celebrate the team’s return to dominance in the AFC South.

This shirt is more than just merchandise; it is a conversation starter and a badge of honor for fans who stuck by the team. The design features the phrase “WE’RE COEN TO THE PLAYOFFS” in the team’s iconic teal, with the name “COEN” filled in with a fierce leopard print pattern. It’s a clever, double-entendre that celebrates the coach while announcing the team’s postseason destination. By wearing this, you aren’t just supporting a team; you are supporting a specific moment in time where hope turned into victory. It’s perfect for game days, victory parties, or simply representing the 904 area code with pride.

Why The Design Went Viral?

The design exploded in popularity after Ashley Coen, wife of Head Coach Liam Coen, was photographed wearing the custom tee in the family suite during the Jaguars’ division-clinching victory over the Titans. Social media immediately latched onto the clever pun, and #WereCoenToThePlayoffs began trending within hours as fans rushed to replicate the supportive, high-energy look of the team’s “First Lady.”

Product Specifications:

• Classic T‑Shirt (G500): 5.3 oz, 100% cotton for everyday comfort; Ash is 99% cotton and 1% polyester, Sport Grey 90% cotton and 10% polyester.
• Ladies T‑Shirt: 100% preshrunk cotton; Ash Grey is 99% cotton and 1% polyester, with a feminine scoop neck and slightly tapered fit.
• Crewneck Sweatshirt (G180): 8 oz fleece made from a soft 50% cotton and 50% polyester blend for warmth and durability.
• Pullover Hoodie (G185): 5.3-ounce, 100% cotton (99/1 cotton/poly (Ash) & 90/10 cotton/poly (Sport Grey)
• Long Sleeve T‑Shirt: 5.3 oz, 100% cotton; Ash is 99% cotton and 1% polyester, Sport Grey 90% cotton and 10% polyester for added softness.
• Youth T‑Shirt: 5.3 oz, 100% preshrunk cotton; Ash is 99% cotton and 1% polyester, Sport Grey 90% cotton and 10% polyester for easy everyday wear.
• Men’s Tank Top: 5.3 oz, 100% cotton with taped neck and shoulders and a tearaway label for extra comfort.
• Women’s Tank Top: 4 oz fabric, 60% combed ring‑spun cotton and 40% polyester jersey, laundered to reduce shrinkage and designed with a flattering fit.