Zohran Mamdani’s meteoric rise from underground rapper to New York City mayor has captivated the world, and his custom “The City of New York” Jacket has become the ultimate symbol of that journey. This piece isn’t just merch—it’s a wearable manifesto of NYC’s grit, diversity, and unstoppable spirit.
mayor of New York Zohran Mamdani stepped out in custom Carhartt last night🙂↕️ pic.twitter.com/MYO3ePqnym
— Outlander Magazine (@StreetFashion01) January 28, 2026
The Iconic Jacket’s Origin Story
This jacket exploded into the spotlight thanks to a custom Carhartt design spotlighted by Harper’s Bazaar, turning Mamdani into a fashion-political phenomenon. Worn by the mayor himself, it boldly declares “The City of New York” across, channeling the raw energy of streetwear fused with civic pride. It’s the kind of garment that screams New York: unapologetic, layered with history, and ready for the city’s endless hustle.
What makes it stand out is its direct tie to Mamdani’s campaign trail, where he walked every borough, from Inwood Hill Park to the streets of Queens, embodying a leader who’s as comfortable in a rap cypher as he is in City Hall. Fans and fashion insiders alike have snapped it up, making it a must-have for anyone who lives and breathes the five boroughs.
NYC Mayor Zohran Mamdani is telling New Yorkers to stay inside, but Central Park sure is beautiful in the snow!
📷: Robert Moses https://t.co/6k7IBnVWWB pic.twitter.com/Rs760eur0m
— FOX 5 NY (@fox5ny) January 25, 2026
Zohran Mamdani: The Man Behind the Merch
Mamdani’s story reads like a hip-hop biopic. Born to Ugandan-Indian parents and raised in NYC, he first gained notice as “Mr. Cardamom” or “Young Cardamom,” dropping tracks like “Kanda (Chap Chap)” that mixed Luganda slang, South Asian vibes, and absurdist humor inspired by Das Racist. His 2016 EP Sidda Mukyaalo—translating to “no going back to the village“—featured six songs in six languages, a nod to his multilingual roots and diasporic life.
By 2025, that rapper energy propelled him to upset the political establishment, defeating heavyweights like Andrew Cuomo and Curtis Sliwa to become NYC’s first Muslim mayor, first of South Asian descent, and youngest in over a century. At just 33, his win on November 4, 2025, with over 50% of the vote, marked a generational shift. He walked Manhattan end-to-end, turning viral TikToks and Instagram reels into votes, proving hip-hop’s coalition-building skills translate perfectly to politics.
Why This Jacket Captures NYC’s Soul
New York has always been where art crashes into activism—think Basquiat’s graffiti turned gallery gold or Public Enemy’s anthems fueling protests. Mamdani’s jacket fits right in, transforming a simple workwear silhouette into a badge of belonging for the city’s immigrants, artists, and dreamers. It’s not subtle: the oversized “The City of New York” lettering turns every wearer into a walking billboard for resilience.
Imagine striding through Times Square or chilling in Brooklyn with this on—it’s an instant conversation starter. Celebrities like Ariana Grande have amplified Mamdani’s voice by reposting his calls on social issues, keeping the jacket’s cultural cachet alive even into 2026. For New Yorkers, it’s more than apparel; it’s a piece of the mayor’s underdog triumph, blending street cred with skyline swagger.
Style It Like the Mayor: Everyday Rebellion
Channel Mamdani’s effortless cool by layering the jacket over hoodies for bodega runs or pairing it with tailored pants for gallery openings. His own style playbook mixes Uniqlo basics, heirloom rings, and soft-shouldered suits that outlets like GQ hail as authentically NYC—affordable, lived-in, and culturally rich. Add sneakers from his sneakerhead days, and you’re embodying that bridge from underground rap battles to mayoral podiums.
This jacket thrives in the city’s chaos: tough enough for subway commutes, bold enough for protests, and versatile for rooftop parties. It’s become a staple in political fashion circles, with similar merch popping up from shirts proclaiming “The Legend of New York City Mayor” to hoodies echoing his vintage aesthetic. Wear it to show you’re part of the new wave redefining the Big Apple.
Cultural Phenomenon: From Campaign Trail to Streetwear Staple
Mamdani’s victory wasn’t just political—it sparked a merch frenzy. Harper’s Bazaar dubbed his custom piece a “fashion flex,” highlighting how it humanized a socialist candidate preaching affordability. Videos dissecting his wardrobe, from silver rings to street-vendor tailoring, have racked up views, positioning him as a style icon for a city that rewards authenticity over flash.
Podcasts like Al Jazeera’s The Take trace his rise from obscurity—low single-digit name recognition in March 2025—to the most buzzing voice of his generation. By January 2026, with President Trump in the White House, Mamdani’s progressive fire (like his ICE abolition push) keeps the jacket relevant, a subtle act of defiance amid national shifts.
A New York State of Mind in Every Stitch
This jacket distills what makes NYC magnetic: fusion. Mamdani’s Ugandan-Indian heritage mirrors the melting pot, his rap lyrics echo the subway poets, and his mayoral walkabouts recall old-school hustlers pounding pavement. Owning it means claiming a slice of that narrative—whether you’re a Queens native, a transplant hustling in Manhattan, or a global fan toasting his upset from afar.
In a city that birthed hip-hop and never sleeps, this merch bridges eras. It’s for the C-list rappers dreaming big, the organizers building coalitions, and anyone who sees Mamdani as proof that culture can conquer corridors of power.
Ready to wear a piece of NYC history? Grab your Mayor Zohran Mamdani “The City of New York” Jacket here.


