Kick off the 2026 holiday season with the viral sensation that took the internet and the sports world by storm: the Merry Bakemas T-Shirt. As seen on Dave Portnoy, the founder of Barstool Sports, this shirt effortlessly blends gridiron humor with festive cheer, making it the ultimate conversation starter for football fans and holiday enthusiasts alike.
Dave Portnoy Merry Bakemas Ugly Christmas Shirt – The Gridiron Holiday Statement
The shirt is more than just apparel; it is a piece of internet history. Designed with a clever faux-stitch aesthetic, the graphic mimics the nostalgic look of a traditional Christmas sweater without the itch or bulk. The centerpiece features a festive “Baker” figure proudly presenting a plate of cookies, flanked by reindeer and snowflakes, with a row of football helmets grounding the design in sports culture. The navy blue backdrop makes the red, white, and cookie-colored details pop, ensuring the text “MERRY BAKEMAS” is visible from across the room. It is the perfect fusion of holiday wholesomeness and competitive sports energy, ideal for fans who want to support their favorite players while keeping things lighthearted.

Why The Shirt Went Viral?
This specific design reached viral status primarily because Dave Portnoy, the polarizing and influential founder of Barstool Sports, was photographed wearing it. His stamp of approval acts as a massive signal boost, transforming a niche football pun into a mainstream “must-have” item for his millions of followers. The combination of Portnoy’s celebrity status and the shirt’s clever play on Baker Mayfield’s name created a perfect storm of social media engagement, driving massive search volume and demand.







